I believe a man's greatest possession is his dignity and that no calling bestows
this more abundantly than farming.
I believe hard work and honest sweat are the building blocks of a person's character.
I believe that farming, despite its hardships and disappointments, is the most honest
and honorable way a man can spend his days on this earth.
I believe farming nurtures the close family ties that make life rich in ways money can't buy.
I believe my children are learning values that will last a lifetime and can be learned in
no other way.
I believe farming provides education for life and that no other occupation teaches so much
about birth, growth, and maturity in such a variety of ways.
I believe many of the best things in life are indeed free: the splendor of a sunrise, the rapture
of wide open spaces, and the exhilarating sight of your land greening each spring.
I believe that true happiness comes from watching your crops ripen in the field, your children
grow tall in the sun, your whole family feels the pride that springs from their shared experience.
I believe that by my toil I am giving more to the world than I am taking from it; an honor that
does not come to all men.
I believe my life will be measured ultimately by what I have done for my fellow man, and by this
standard I fear no judgement.
I believe when a man grows old and sums up his days, he should be able to stand tall and feel pride
in the life he's lived.
I believe in farming because it makes all this possible.
This was written by a young copywriter named John Nason who worked at J. Walter Thompson Company - the advertising agency for Sperry New Holland and its predecessor, the New Holland Machine Company.